![]() Why creatives will make or break your campaign 6. What are the best ad formats and aspect ratios for App ads? 5. How big audience sizes to use and why they are important? 4. What is the optimal campaign structure to use for international App campaigns? 3. Why you should NOT optimize for installs, and what to do instead? 2. ![]() In this article, you will read about the 6 most important tips and best practices for running successful Facebook app install campaigns. ![]() According to the Appsflyer performance index of 2019, Facebook was the second biggest advertising channel for mobile app marketers next to Google Ads.Īs Facebook Ads can be such a vital channel for growth, you want to make the most of your app campaigns and not waste time and money doing things that are likely to fail.Īfter having spent over 3€ million euros in ad spend on App campaigns, I learned many lessons I wish I had known before I started my first Facebook App campaign. 6 Best Practices for Successful Facebook App Install Campaignsįacebook App campaigns are a great way to gain new customers and users for your app.
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